Kelly Browne Training is a new UK-based training provider delivering workplace courses in safety, compliance and operational efficiency, primarily on-site at client locations. Founded on the back of Kelly’s 30 years in the industry, KBT set out to turn a well-known name into a brand people could trust from the very first click.
“What an exceptional experience it has been working with Kelly on our new company website and branding.
She took our initial tentative ideas and made something so much better than we could have ever envisioned. Every detail was thoughtfully considered, her research impeccable, and her way with words… chef’s kiss!
– Andrea, Office Manager, KBT
The team behind KBT had a combined 35 years’ experience in the training industry. The industry knew Kelly by name, but it didn’t yet know Kelly Browne Training as a brand. They were building from the ground up: no existing identity, no website, no established presence, just deep expertise and a clear idea of the company they wanted to become.
The challenge was twofold. Kelly’s name needed to carry real weight in the brand and website, since her reputation was the reason clients would trust the business in the first place. But the brand also had to stand on its own; presenting as an established, professional, people-focused training provider, not a one-woman side project.
We began by defining what KBT stood for at its core: a highly professional, people-focused company, both in how they deliver training and how they run their business.
From there, we made sure Kelly’s name did the heavy lifting it needed to in the brand name and logo, as well as including her image on the homepage and her name throughout the copy.
We designed and built a responsive, user-friendly website. The clear, intuitive site structure built around KBT’s individual training services was designed to make it as easy as possible for visitors to find the exact course they needed, while the confident, conversion-focused copy did the rest.
KBT no longer looks like the trainee; they have a cohesive visual identity, a suite of branded training documents, and a high-performing website with copy that’s both confident and warm.
Their business and team continue to grow.
