Storelectric develops massive, large-scale green energy storage solutions using underground caverns. Their mission is critical: making renewable energy reliable and commercially viable by sidestepping wind and solar power’s biggest flaw: intermittency.
What started in 2022 as a simple mini-site to support targeted fundraising quickly evolved into a long-term partnership, shaping how Storelectric communicates its technology, vision and commercial potential to a variety of audiences.
“Kelly is absolutely amazing at what she does and quickly becomes an asset to your company through her attention to detail, creativity and willingness to go above and beyond by understanding exactly what your company does, what they require and how to get there.”
– Gina, Storelectric
Storelectric operates in a technical, and heavily regulated energy infrastructure environment. Whilst their initial goal was to raise finance, it quickly became clear that the brand would be scaling fast and soon be speaking to multiple audiences such as engineering partners, shareholders, policy makers, and the energy industry and general public at large.
Their original digital presence was outdated, deeply technical and didn’t match the scale of their ambition. Their team had deep technical expertise and lofty ambitions to make waves in large-scale, long-duration energy storage (LDES), but they needed to refine that message to support their goals and reach the right people.
Initially working with the investment team at a fast pace, we refreshed the brand, created an investor mini-site and ran a highly successful paid ad campaign.
Soon after, we were invited to support them throughout the business. We embedded ourselves within their team to completely understand their technology and mission, rewriting their core narrative from the ground up.
From reworking the existing website and creating pitch decks to maintaining ongoing SEO, social media, PR, and communication campaigns, we stepped in as their fully integrated brand, growth, and web team.
Today, Storelectric has a crystal-clear brand narrative and a commanding digital presence carrying them in to their exciting next phase.
